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Direct Connection can help you retrofit your previous Drag Pak model or build your own Drag Pak model to meet 2022 NHRA/NMCA rules with our complete Drag Pak upgrade kits.

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THE DIRECT CONNECTION STORY

1950s drage race between two dodge vehicles on the track

1950s

1959
A group of Chrysler engineers with a passion for racing forms the legendary Ramchargers drag racing team, a skunk works program aimed at challenging the big-block engines run by top competitors.
1960 dodge engine on rack

1960s

1962
Dodge and Plymouth disrupt the drag racing scene with the 413 Max Wedge engine, claiming victories across the country.
1963
Chrysler forms Direct Connection featuring a massive portfolio of parts and a 1,400-page racing reference manual supported by Chrysler’s top performance experts available through a toll-free hotline.
1964 -1965
The 426 HEMI® hits NHRA drag strips and NASCAR super speedways with immediate racing dominance.
1967
The 375 hp, 440-cubic-inch Magnum quickly takes over the streets while the infamous 426 Street HEMI® engine owns the drag strip.
1968
Chrysler publishes is first full-color performance parts catalog called "Chrysler Hi-Performance Parts." Product offerings include items for small-block, big-block and HEMI® engines, as well as NHRA classification guides.
1970s dodge promotional poster

1970s

1970 - 1971
Chrysler increases its support of street/strip performance enthusiasts through the creation of “Hustle Stuff,” offering everything from hardcore racing parts to cool dress-up parts.
1974
Chrysler forms Direct Connection featuring a massive portfolio of parts and a 1,400-page racing reference manual supported by Chrysler’s top performance experts available through a toll-free hotline.
1975 - 1980
Direct Connection expands its parts to include circle track and off-road racers. The infamous "P" prefix on part numbers is assigned to performance parts. A 1,400-page racing manual written by Chrysler's top performance engineers for modifying the engine, transmission, chassis and suspension is known as "The Bible" among Mopar enthusiasts.
Direct connection new logo

1980s - TODAY

1980-1986
Direct Connection adapts to changing consumer interests by offering superchargers, turbochargers and more for 2.2L four-cylinder Chrysler engines.
1987-2020
With a redirection on performance parts and a revised brand strategy, Direct Connection becomes Mopar Performance, ushering in a new era of modern performance parts and high-performance crate engines.
2022
Direct Connection returns to support the burgeoning demand for Mopar street/strip performance, reintroducing more than 300 performance products, including 14 all-new performance kits.